Welcome
Defining your business direction
True North is a strategic partner and coach for ambitious business owners and leadership teams.
"Let’s define your direction together"
True North is a strategic partner and coach for ambitious business owners and leadership teams.
At True North, we specialise in providing bespoke services to businesses of all sizes. Our team of experienced professionals has the knowledge and skills to help you achieve your business goals, whether you need help with strategic planning, financial management, a total restructure or anything in between. We pride ourselves on our personalised approach and our commitment to delivering results that exceed our clients' expectations. Contact us today to learn how we can help your business succeed.


After years of building, integrating and selling thriving businesses that are driven by great systems and people-focused culture, Andy North and the team at True North now pour their passion into helping others build success, empowering business owners to grow with purpose, confidence, and energy.

“True North” is your guiding principle, your strategic partner, ensuring your unshakable sense of direction. It’s the thing that keeps you from wandering in circles when business life throws you curveballs.

We take a holistic approach to your business challenge, helping you analyse and focus on key areas of your business, we help you identify areas for change and growth. We work closely with you to help you develop the required solutions.

We work with businesses of all sizes from ambitious start-ups, looking to make a mark in their field or established businesses looking to take the next steps.

Our executive team have succeeded at the highest levels within SME’s, corporate environments and educational establishments , bringing a unique blend of collective insight to the organisations we work with.

We are recognised for our experience and expertise in fast moving businesses, working across public and private sectors.

Every engagement starts with a conversation. We tailor our services to your specific goals, challenges, and opportunities, ensuring you get the right support and guidance at the right time.

Managing the demands of business leadership can be an isolating journey, having someone with previous experiences and knowledge to help you cut through the isolation and complexity of directing your business is like having a private business partner to help you succeed.
Hiring a business coach is like having a highly experienced partner in your corner. Someone who will provide personalised advice to help you navigate the rough terrain of running a business. That may include things like defining goals, crafting strategies for growth, or devising a plan for reviving a struggling brand. Our coaching standards and structure are based on internationally recognised standards.
You have an established business but want to multiply its turnover and increase the margin, you know all the current reasons why this can't be achieved, let us take a look and help you to make the changes needed to succeed.
This is the heart of any business, to create a great people culture, evaluate your current team, put down solid foundations and start to build a team aligned with your vision. True North will help you put in place the right people structure to ensure you have the right experience , passion and accountability.
We will spend time with you to help you work through the key areas of your business and use our expertise, knowledge and structure to help you make the required changes. We have developed and scaled many businesses
True North | Define Your Business Direction
Call: 07539 277847
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